Ethics in Nursing Essay Example for Free

Ethics in Nursing Essay Nurses are to provide compassionate, competent, and ethical care, and follow the moral principles and guidelines set out by the College of Nurses and the Canadian Nurse’s Association’s code of ethics. The nursing profession is a self-sacrificing one, and nurses take on the Nightingale Pledge, to elevate the standard of their practice and dedicate themselves to those committed in their care (Keatings Smith, 2010, p. 64) However unfavourable working conditions, inadequate patient to nurse ratios, and intensive job-related stress can lead to poor performance of daily routines, and adversely patient safety (Ozata et al. , 2013). In the situation regarding Mr. Gurt who suffers from Parkinson’s disease, it is vital for the nurse to weigh him at the beginning of each month. This is her obligation under her employing institution’s standards of care, as well under the autonomy of her practise in which any deviation from this could result in exposure to liability (Austin 2006, p. 62). In order for the nurse to properly care for Mr. Gurt, assessing his accurate weight is essential in providing a care plan that will focus on his overall wellness and healing. Because Mr. Gurt is frail, and has stage one pressure ulcers on both heels and his coccyx, it is imperative that he has every opportunity to build up his skin integrity and prevent future disruption of his skin surface. Complications that may arise because of the nurse’s neglect in failing to weigh him, may contribute to other underlying problems. General health concerns Mr. Gurt would be facing on top of his current co- morbidities would include a decline his general appearance, gastrointestinal, neurologic, integumentary, and musculoskeletal systems (Holloway, 2004, p. 80). By recording a weight of 70kg with a height of 170cm, the nurse calculated Mr. Gurt’s Body Mass Index (BMI) at 24.2 which is borderline overweight, when in fact it was 14.5, with 18.5 being the baseline for being underweight ( http://www.nhlbi.nih.gov/guidelines/ obesity/ BMI/bmicalc.htm., n.d.). According to this value, it would be likely that Mr. Gurt would suffer from imbalanced nutrition, less than his body requirements leading to other complications and failing to thrive. Nanda defines failure to thrive as the progressive functional deterioration of a physical and cognitive nature. The individual’s ability to live with multisystem diseases, cope with  ensuing problems, and manage his care are remarkably diminished (Ackley Ladwig, 2011, p. 350). To add on to potential problems, drug doses are given based on factors such as age, gender, and the weight of a patient (Raman-Wilms, 2013). Since Mr. Gurt is elderly and suffering from the effects of Parkinson’s with an imbalance of neurotransmitter activity between dopamine and acetylcholine, there may be fewer receptors and a decrease in neurotransmitters to take up his drugs (Raman-Wilms, 2013). Levadopa a dopaminergic medication which treats the symptoms of Parkinson’s disease should be reviewed with b ody weight changes (Raman-Wilms, 2013). A study looking into the factors of weight loss in Parkinson’s looked at the effects of dopaminergic treatment which suggested that the drug had a lipolytic effect and body mass fat was decreased with the advancement of Parkinson’s symptoms (Lorefalt, 2004, p.186). The potential magnitude and likelihood of harm occurring in this case is significant as drug tolerances, adverse effects, and toxic effects are high, making the liver and kidneys susceptible to disease (Urquhart, 2014), as Mr. Gurt’s body mass index indicates he is underweight and a higher risk for drug overdoses. Effectiveness of this drug will diminish over time in which the adverse effects may become severe and may include palpitations, abdominal movement, dizziness, and confusion (Raman-Wilms, 2013, p. 331). Incorrect doses of his medication could lead to physical and psychological issues based on the nurses documented weight and his actual weight. Failing to weigh Mr. Gurt will have a great impact on his nutritional needs, but will also affect his ability to heal his pressure ulcers on his heels and coccyx. Mr. Gurt is emaciated which may be in part to dysphasia, tremors, still muscles, and slow movements among other symptoms of Parkinson’s (Wilk Newmaster, 2013, p. 288). As well, Mr. Gurt’s weight is evidence that he is not receiving the nutritional intake his body’s immune system requires to create the proteins and blood cells (macrophages the body’s first line of defence), needed to attack and repair his wounds, and prevent the risk for infection (Raman-Wilms, 2013). The nurse’s blatant disregard to weigh Mr. Gurt puts him at greater risk for infection and is a form of negligence. Negligence in nursing can be unintentional, however it is important to understand the effects this has on health professionals practicing in Ontario. A registered nurse is responsible to follow the standard of care when performing nursing  acts under autonomy within their scope of practise (College of Nurses, 2004) (CNO, 2004). Standard of Care is the legal benchmark against which a person’s conduct is measured to determine whether a person has been negligent and whether the person’s conduct or actions in a given situation have met those expected of a competent health care professional (Keatings Smith, 2010). The College of Nurses is the governing body for registered nurses that protect the public through regulating the nursing profession (CNO, 2014). A practising nurse is obliged to follow the standards of care and ethical guidelines set out by this governing body (CNO, 2014). The College of Nurses lists seven ethical values which are all important, but recognizes that client well-being is a primary value (CNO, 2014). The College of Nurses connotation of client well-being is to promote the patients health, while preventing or removing harm (CNO, 2014). In the case regarding Mr. Gurt, where the nurse is required to weigh him monthly and record the data, she is morally responsible for the patient’s well-being and for any adverse outcomes regarding his health for failing to provide safe care. The nurse’s complacency in failing to weigh Mr. Gurt, a simple act, would be of concern in investigating her moral responsibility in providing ethical care in her work environment. The nurses ethical duty is to advocate for her patients and provide safe, effective, and ethical care (CNO, 2014). Possible outcomes that could arise for the nurse in failing to provide ethical care include: her co-worker filing a complaint to the College of Nurses, a discipline hearing with the College of nurses, and possibly a lawsuit (CNO, 2014). Potter Perry note the criteria nurses can be found liable for negligenc e as summarized; the nurse owed the duty to the patient; to whom that duty was not carried out; and the patient was injured for failing to carry out that duty (Potter Perry 2013, p. 96). A common negligent act is failing to monitor a patient’s condition adequately (Potter et al., 2013, p. 97). For a nurse to be sued, and in the case with Mr. Gurt, the nurse had carelessly not performed a duty which was vital to his ongoing care. While the ability to predict harm is evaluated is this case, the nurse had committed a wrong doing to Mr. Gurt and could be tried as an unintentional tort. (Potter et al., 2013, p. 97-98). According to the Criminal Code, 1985, if Mr. Gurt was to pass away as a result of improper care or toxic levels of medication being given due  to the nurse failing to weigh him, the nurse could also face criminal liability if the nurse was proven to have a reckless disregard for her patient (Potter et al., 2013, p. 99-100). The best way for nurses to avoid being negligent is to follow the standards of care; be self aware and to reflect on their nursing practise; to follow the ethical framework established by the College of Nurses; and to continuall y educate themselves on best practices, assessments, and evaluations within their nursing abilities (Potter et al., 2013, p.98). With that in mind, one final thing I would suggest is to have professional liability and legal assistance protection insurance coverage. References BIBLIOGRAPHY \l 4105 Ackley, J. A., Ladwig, G. B. (2011). Nursing Diagnosis Handbook (9th ed.). St. Louis: Mosby/Elsevier Canada. Austin, S. (2006). Ladies gentlemen of the jury, I present the nursing documentation. Nursing, 56-64 Calculate Your Body Mass Index. (n.d.).Calculate Your BMI. Retrieved June 4, 2014, from http://www.nhlbi.nih.gov/guidelines/obesity/BMI/bmicalc.htm.(n.d.). College of Nurses of Ontario/Ordre des Infirmià ¨res et Infirmiers de lOntario. (2014). College of Nurses of Ontario. Retrieved June 15, 2014, from http://www.cno.org/ Holloway, N. (1999). Medical-Surgical Care Planning. Orinda: Springhouse Corporation. Keatings, M. (2010). Ethical Legal Issues in Canadian Nursing (3rd ed.). Toronto:Mosby/Elsevier Canada. Lorefalt, B., Ganowiak, W., Palhagen, S., Toss, G., Unosson, M., Granerus, A.K,.(2004). Factors of Importance for Weight Loss in Elderly Patients with Parkinsons disease. Acta Neurologica Scandinavica, 180-187. Ozata, O., Ozturk, Y.E., Cihangiroglu, N., Altunkan, H. (2013). The Development of a Scale of Malpractice Trend in Nursing and Validity and Reliabilty Analysis. International Journal of Academic Research, 57-65. Potter, P. A., Perry, A. G., Kerr, J. C., Wood, M. J. (2009). Canadian Fundamentals of Nursing (4th ed.). Toronto: Mosby/Elsevier Canada. Raman-Wilms, L. (2013). Guide to Drugs in Canada (4th ed.). Toronto: Dorling Kindersley. Urquhart, B. (2014). Exploring how kidney failure impacts the bodys systems. Western News. Wilk, M. J., Newmaster, R. (2013). Canadian Textbook for the Support Worker.Toronto: Mosby/ Elsevier Canada.

South Africa fertilizer production

South Africa fertilizer production FOSKOR Foskor Richards Bay is one of the biggest producers of fertilizers in South Africa. It was founded in 1951 as a single phosphate mining operation in order to prevent us form depending on imports of phosphate rocks, which are one of the most essential raw materials needed in the production of fertilisers. It has now expanded to having three main mining and production sites in Richards Bay and Phalaborwa. The facilities in Richards Bay are more focused on producing phosphoric acid and phosphate-based fertilisers and also locally distribute some sulphuric acid. Foskor Phalaborwa is a region famous for the amount of copper and phosphates available there and therefore concentrate more on the mining and beneficiation of these substances. Foskor is nowadays one of the prime international traders of phosphoric acid with a 12% share in the market, importing to countries such as India, Japan and Brazil. It does not only produce phosphoric acid, but also magnetite, fused zirconia, sulphuric acid and fertiliser granules. YARA/KYNOCH FERTILISERS Kynoch fertiliser was founded in 1919 at Umbogintwini. It started out an explosives producer but soon began producing chemical fertilisers as a result of the by-product of explosives, sulphuric acid. In 1924 it combined with Capex to form AECI (African Explosives and Chemical Industries), and was more recently taken over by Yara Norsk Hydro. The aim of Yara is to grow and sustain the fertiliser industry by exploiting their leading position in the markets of ammonia, nitrates fertilisers. Yara aims to evolve from being a leading player into the shaper of the nitrogen-based chemical industry, quoted from the Yara website (http://www.yara.com/about/vision/index.aspx) OMNIA FERTILISERS Omnia is considered one of the most environmentally conscious fertiliser producing companies in South Africa; it has won the 2008 Mail Guardian/Department of Environmental Affairs and Tourism Greening the future award for Envinox plant. Its motto Growing food security, Growing profitability clearly illustrates the companys aim, which is to encourage farmers to use fertilisers as to yield more crops while preserving the Earths natural or enriched state as not to harm it. Omnia produces granular, liquid and speciality fertilisers which are manufactured at different plants throughout the country. Its biggest laboratory, Chemtech Agri, is situated at Sasolburg, which supplies the product directly to farmers and wholesalers. Other than supplying locally, it also exports from its Johannesburg division to Omnia business in Zimbabwe, Zambia, Malawi and Angola, and to wholesalers in east and southern Africa, Australia and New Zealand. They are also exporting more and more speciality products to Europe, South America and Asia. SASOL NITRO Sasol started manufacturing fertilisers and supplying to other companies in the early 1950s. They eventually decided to provide directly to farmers in 1984 by creating Sasol Fertilisers, now known as Sasol Nitro, which is one of the leaders in the South African fertiliser industry. It mainly manufactures LAN (Limestone Ammonium Sulphate) and ammonium sulphate, and nitric in Secunda where some of its facilities are located. It also produces granular fertiliser blends in Durbanville and Bellville, and liquid fertilisers in Potchefstroom, Kimberley and Endicott. These fertilisers are either sold for retail and on a wholesale basis, and are also exported to a few selected regions. Sasol also offers a special agronomical back-up system through its agronomists and agents throughout the country, with the aim to help and satisfy its clients. THE FERTILISER INDUSTRY IN SOUTH AFRICA AND ITS IMPACT ON THE ECONOMY Africa is using the least amount of fertiliser in the world according to John Pender, a senior researcher at the International Food Policy Research Institute In South Africa the fertiliser industry is essential as much of population relies on farming in order to sustain themselves. If the crops have little yield, the farmers will not be able to produce much food to eat and sell, which will in turn mean little income and ultimately less money to spend on seeds and fertiliser which would enhance the growth of their crops. Therefore, bringing down the cost of fertilisers is the key to increasing its access to rural communities; and with South Africa being prominently poor, about 40% of the population, this cost reduction is essential, whether it is the price of the products used to manufacture the fertiliser or the actual retail price. Africas rich soil has been one of its biggest sources of wealth throughout the years as it contains diamonds, uranium and petroleum as well as coal deposits, oil and natural gas which are all sources of energy used to produce nitrogen based fertilisers. Therefore, there is ample opportunity for international investments to be made to the South African fertiliser industry which would ultimately enhance our economy. However, it is important to have a balance between the private and public investments to ensure that the pursuit of profit does not eclipse the continents need to feed itself as said by Jomo Kwame Sundaram, the United Nations Assistant Secretary-General for Economic Development. The estimated gross value of South Africas agricultural output in 2003/04 is of R72 000 million. The demand of fertilisers comes from the demand for food, which is quite significant in South Africa. This demand is expected to rise in the foreseeable future, which implies that there will be a more intensive food production which will increase the need for fertilisers. The price of fertilisers is mostly affected by the international prices, the currency exchange rate and freight costs. In 2004 the prices were as follow: Urea R2 464/tonne MAP R2 075/tonne MOP R2 110/tonne CAN R1 691/tonne The fertilizer industry of today is fully exposed to the world market forces and operates in a totally deregulated environment with no import tariffs or government sponsored support measures according to fertusouthafrica.pdf (see reference page). South Africa, having no local potassium salt deposits has to rely on imports. This affects the rest of the fertilizer industry as potassium is an essential element in the manufacturing of chemical fertilizers, and the cost of imports are higher than if it had been found locally. We do import quite a lot of phosphoric acid from Foskor (about 725 000 tonnes every year) as well as about 400 000 tonnes of granular NPK to the Sub-Saharan Africa.

Eugenics in America Essay -- Sociology Essays Research Papers

Eugenics in America Eugenics profoundly impacted the culture of the twentieth century. Coined in 1893 by Sir Francis Galton, it studied the heredity and selection of favorable traits. Born out of the social tumults of the late nineteenth century, it represented the Western elite’s attempt to protect itself from so called â€Å"inferior† cultures of the colonies and â€Å"new wave† immigration. The late eighteenth century was a turbulent time throughout America. An influx of immigrants packed into massive cities such as New York and Chicago. As opposed to previously northern European immigration, a wave of â€Å"new† immigration in the 1890’s brought immigrants from southern and eastern Europe, who vastly differed culturally and religiously from their northern European counterparts. Some immigrants brought radical ideologies with them such as Marxism, anarchism, and monarchism, which completely differed from the American ideals of free markets, elections, and democracy. The massive influx of people crowded into sordid city blocks brought a slew of social problems such as alcoholism, poverty, murder, rape, and violence. Coupled with falling birth rates among the elite and rising birth rates among immigrants, Anglo-culture sought out an answer to defend itself against the â€Å"siege† of â€Å"inferior† cultures. The late nineteenth century saw the rise of â€Å"eugenics† throughout academia. Founded by Francis Galton (the word came into existence in 1893), eugenics was the study of the selection of favorable traits in society. Deeply influenced by Darwin, Galton published his first eugenicist tract in 1865 Hereditary Genius, which posited that man’s strength, talent, and skill is passed down genetically fr... ...â€Å"degenerate† or â€Å"inferior.† Popularized in the early twentieth, it manifested itself throughout American culture from textbooks to advertisements for household goods. Eugenics represented American culture’s vain attempt to grapple with non-western European cultures and cope with a quickly evolving social landscape. Bibliography Dolan DNA Learning Center, Cold Spring Laboratory, http://www.eugenicsarchive.org/eugenics/ School of Mathematics and Statistics at St. Andrew’s University http://www-gap.dcs.st-and.ac.uk/~history/Mathematicians/Galton.html Pucker, Johnathan, History in the Influences of Intelligence Theory and Testing http://www.indiana.edu/~intell/galton.html Linden, Jeremy http://students.vassar.edu/jelinden/galton.htm McCleymer, Professor at Assumption College http://www.assumption.edu/users/McClymer/his394/contagion.html

Using Wikis in Education Essay -- Education

The diffusion of online tools in education is increasing exponentially. Sener (2010) cites an increase of online class enrollees from 1.6 million in 2002 to 5.6 million in 2009. Moloney and Oakley (2010) predict an annual increase of 20% over the next few years of participants in online education. In order to meet the needs of a changing student population, educators must be aware of the myriad of tools available to enhance learning. This paper presents the use of wikis in education and evaluates the wiki’s effectiveness according to Chickering and Gamson’s Seven Principles of Good Practice (as cited in Hoskins, 2010). Introduction to Wikis The wiki is a browser based editing program which allows multiple users to contribute and edit text. It includes editing tools similar to a word processor that allow the user to control text size and color, make the text bold or italicized, and enter web links and pictures. Changes are tracked by the software and successive edits can be monitored or even rolled back to a previous version. The program allows email notification of changes made as chosen by the user in the settings of their account (Cunningham, 2002; Crocker, Hutchings, Nussey, Park, & Springate, 2010). In education, wikis are useful in that they allow open editing of a document. If one student sees an error, they can simply change the text. Crocker et al. (2010) mention limited knowledge of wikis by graduate students, but point out that interaction on the wiki creates dialogue between students which enhances their learning. The activity on the wiki is useful to educators because it promotes contact and cooperation between students, encourages active learning, and ensures prompt feedback from other users. The col... ...igher education: exploring barriers to successful implementation. Interactive Learning Environments, 18(3), 219-231. Kardong-Edgren, S., Ha, Y., Hallmark, E., Hurd, D., Oermann, M., Snelson, C., & Tennant, M. (2009).Using a wiki in nursing education and research. International Journal of Nursing Education Scholarship 6(1), 1-10. Doi: 10.2202/1548-923X.1787 Kleine-Staarman, J., & Pifarre, M. (2011). Wiki-supported collaborative learning in primary education: How a dialogic space is created for thinking together. International Journal of Computer-Supported Collaborative Learning, 6, 187-205. Moloney, J. F., & Oakley, B.,II. (2010). Scaling online education: Increasing access to higher education. Journal of Asynchronous Learning Networks, 14, 55-70. Sener, J. (2010). Why online education will attain full scale. Journal of Asynchronous Learning Networks, 14, 3-16.

Development Of The Submarine :: essays research papers

Development of the Submarine Throughout history, navies have made significant impacts in the technological development of human kind. These impacts range from improvements in metal technologies made while perfecting the cannon to the advent of cybernetics, which allowed more precise targeting of weaponry. One of the more sophisticated developments in naval history has been the invention of the submarine. The submarine was born in 1620 as a leather-covered rowboat built by Cornelius Drebbel. After Robert Fulton came up with a more modern prototype in 1800, the military advantages of a nearly invisible warship were quickly divined. However, they remained unrealized for quite a while. Although Fulton probably foresaw that his invention would be used for war, he hardly could have envisioned it launching projectiles with the capability to level entire countries. However, after a series of innovations in nuclear missile and submarine designs, the submarine-launched ballistic missile has become an integral part of our naval weapons arsenal.   Ã‚  Ã‚  Ã‚  Ã‚  To understand the need for the development of nuclear missile submarines, there is a need to examine the political climate of the world in the era after World War II. The realignment of the superpowers after the war resulted in a unique situation. The two major naval powers of the day, Great Britain and the United States, were now allied against the greatest land power in history in the Soviet Union. In the period from 1955 to 1965, the advantage was heavily in favor of the U.S. As the United States had developed the atomic and hydrogen bombs first, they obviously gained a head start which developed into a decisive nuclear advantage. This advantage acted as an effective deterrent to any Soviet movement into Western Europe. However, as the Soviet nuclear arsenal expanded (mostly during the Kennedy administration), it became necessary to effect a balance in the area of conventional warfare or to make more inroads in nuclear weapons development. Before this could be accomplished, however, advancements in submarine technology had to made as well.   Ã‚  Ã‚  Ã‚  Ã‚  The submarines of World War II, although effective in their roles, were rather primitive. A noisy, slow, shallow-diving sub would hardly be a capable missile submarine as it could be easily detected and destroyed. Even so, before the end of the war, there were intelligence reports in America that the German Navy had developed a U-boat capable of towing or carrying V-2 rockets to launch sites near the U.S. east coast. Although these reports turned out to be false, the Germans had been developing a type of submersible barge to tow V-2s. This scare prompted the American development of ballistic missile submarines.

Consider the poems Dreaming Black Boy and Epitaph Essay

a) Compare the ways in which these two poems deal with the experience of oppression and racism. b) State which of the two poems you find more disturbing, and give reasons to support your answer. c) Identify and comment on TWO poetic devices used in each poem to highlight the workings of oppression or racism. â€Å"Dreaming Black Boy† and â€Å"Epitaph† are two poems which address the issues of oppression and racism. though they both deal with the same problem, it is handled and discussed differently. In † Dreaming Black Boy†, the persona, a young black boy in school, talks about his aspirations and dreams. He hopes for an end to racism. The persona tries to use his education to try to escape the harsh reality of racism. He not only mentions what is going on around him now, but also the past and even how he would like things to be in the future. He longs for acceptance, a good education, success, to travel and a break from mental slavery. He fails to grasp that despite his intelligence and physical maturity, the racist treatment will continue. Thinking that what he experiences as a young boy is the worst, he has yet to find out how it is in the future. On the other hand, â€Å"Epitaph†, a significantly shorter poem, is about a black slave who was hanged. People stop what they are doing to watch the sight, yet the rest of the world continues to go on. the sugar cane continues to grow. Unlike in â€Å"Dreaming Black Boy†, the persona in â€Å"Epitaph† is an adult, looking on a past occurrence and commenting on how these types of events have impacted on our lives today. â€Å"Epitaph† appears to be the most disturbing as it suggests that many of these slaves’ deaths are forgotten. The idea or notion that life goes on after you die and all you are awarded is a â€Å"pause†. The images in â€Å"Epitaph† are also more graphic. In â€Å"Dreaming Black Boy†, the poet uses euphemism to down play the harsh reality of the young black boy. For example, â€Å"plotters in pajamas† is used to refer to the klu klux klan, a group infamous for the terror they caused on the black race. The main literary device used in â€Å"Dreaming Black Boy† is allusion. The persona alludes to white supremacy groups, a famous singer etcetera, to express the things he would like to change about his reality. â€Å"Epitaph† uses the â€Å"apostrophe† to give a visual image of the black slave hanging and swinging as he is hanged. This metaphor is effective in showing also how the slave has taken on the problems of the black race as his own. And his death belongs to the blacks. It is their history. Racism and slavery are two of the most controversial and oppressive elements in human history. Though both poems differ in style and technique, both successfully describe the physical and emotional effects of racism and oppression (slavery). This success is achieved through the use of allusions, vivid images, symbolic language and even euphemism.

Impact of Culture in International Marketing Essay

Introduction The world is made of nations and people who share different values, customs, languages and geographic territories. These diversities, also known as culture, have proven to be the norm that binds or separates them. Carlson and Blodgett (1997) explain culture as different ways, sets of manners and customs that are unique to a society or a group of people. Cultural issues encompass the elements of norms, traditions, materialistic and spiritual of a group of people (Czinkota & Ronkainen, 2013). Understanding culture is possible only through human activities and how they act as individuals or members of a group (Coulter, 2010). As businesses enter international market, cultural diversity plays a major role in formulating international marketing strategies. They need to consider differences in national cultures, subcultures and how individuals in such cultures interact with each other and outsiders. This is due to the fact that culture is the main factor that contribute to today’s m ajor conflict aside of material resources and negotiable interests (Avruch, 2002). The diverse cultures tendencies always give rise to ethical issues as one cultural belief may not be the norm or acceptable behaviors for another. The failure to take cultural differences between countries into account has been the cause of many business failures (Ricks, 1993). The purpose of this paper is to showcase instances where cultural issues that were misunderstood proved to be blunders for international marketing strategies for companies involved. It also addresses how cultural risk is as important as political and commercial risk. Finally, cultural reactions during meeting introduction in south Asian countries are assessed, and Jack Daniel’s Whiskey possible marketing strategies in China are explored. Marketing Blunders Cases With the onset of globalization, the strategies used by multinational businesses to expand are changing. Today, companies must thread between thin lines in their desire to understand how their products are received around the world and the underlying impact they have on local perceptions. Through international marketing, this vision can be achieved when many of these things come together. When the opposite occurs, we have blunders. Such is the case for the following companies. Nike in China: In 2004, Nike  decided to run a commercial depicting LeBron James defeating traditionally dressed Chinese elders, women, and even a dragon. The problem is that under China’s traditional culture, elders are held with authority, high esteem and respect In addition, Dragons symbolize things like power, strength and luck (Andersen, 2012). Although China is rapidly developing, its people are still quite traditional. Their traditions are Confucianism where its teachings stress loyalty and rela tionships. The loyalty is to central authority and placing the good of the group first (Czinkota & Ronkainen, 2013). The problem with the marketing message, as advertised, was that people were offended by the weakening of the traditional figures that the culture perceived as strong. The ultimate result was bad publicity and an unfortunate situation for Nike. This situation could have been avoided had the marketers paid attention to the culture and local customs of the target markets. This could have been accomplished by consulting marketer’s facilitators. Published government studies such as The U.S. Department of commerce, Countries Commercial Guides, the Economist Intelligence etc. are few examples. (Czinkota & Ronkainen, 2013). These sources were equipped to advise Nike on the cultural dimension of the Chinese people. Hiring local experts could have accomplished the objective as well. The Coca-Cola Company in Mexico had a popular advertising campaign with the slogan, â€Å"Catch the wave† which was translated into Spanish and put on billboards throughout Mexico. Unfortunately, Coca-Cola quickly discovered that Mexicans also understood the translation to mean â€Å"have diarrhea†. The promotion had to be withdrawn at a price exceeding millions of dollars (Hunt & Hodkin, 2012, p. 4). This failure was probably caused by the company’s lack of having resources in place to oversee and review translations. The small investment of hiring experts with knowledge of Mexican slang could have prevented the loss (Villasana, n.d). International marketers should be aware of marketing messages that are not tested by local experts or they should invest in expert translators who have knowledge of the languages used in the target markets. Language in international marketing aids with information gathering and evaluation. It provides access to local society, not only the ability to communicate, but extends above mechanics to the interpretation of  contexts (Czinkota & Ronkainen, 2013). Nike ads in Saudi Arabia. The company made a pricey blunder in the late 1990s when it used the word flames to signify the word â€Å"Air† as the logo on their running shoes. Unfortunately the symbol for flame is similar the Arabic word for â€Å"Allah† which is god’s name in the Muslim religion. I addition, Muslims consider feet as the dirtiest part of the body. Eventually depicting their god’s image as dirty offended the possible consumers. This lack of consideration for religious beliefs caused Nike to remove thousands of pairs of shoes from the marketplace, as well as work hard to correct strained relationship with their estranged customers (Wintranslation, 2011, p.4 ). This blunder could have been avoided if Nike paid attention to the culture and local customs of their customers, especially religious beliefs. Religion defines the ideals for life, which in turn reflects the values and attitude of societies. International marketers are well served when they understand such values and attitudes because they shape the behaviors and practices of members within a culture (Czinkota & Ronkainen, 2013). Consulting expert translators and religious belief experts could have prevented this crisis and eventual delay in market penetration. Cultural risk vs. political or commercial risk The survival of global marketing depends on the need for effective risk management tools in international expansion projects (Aliouche & Schlentrich, 2011). Those risks include political, commercial and cultural. Political and commercial risks are closely related as governments’ decisions impacting the economy may also affect business operations. Adverse political and commercial conditions in the host country can be seen as sources of risks for firms expanding into that country (Aydin & Kacker, 1990). Changes in political and economic events can cause changes in the host country’s political structure or policies that result in losses for the firms’ investment operations (Torres, 2013). For this reason, economic development theory emphasizes the existence of strong and stable political, commercial and legal institutions as a prerequisite to investments (Aliouche & Schlentrich, 2011). However, today’s globalization has highlighted the importance of another r isk in international marketing. Cultural differences have been shown to add a further dimension to risks inherent to international franchising (Aliouche & Schlentrich, 2011). This is due to  the fact culture influences contract negotiations between parties, operational business and personnel management practices (Aliouche & Schlentrich, 2011). It is known that values, customs, and beliefs which make the culture vary by country or region and change as population migrate. Therefore, it is not surprising that marketing strategies geared to accommodate cultural variations are as challenging to a business success as political and commercial risks encountered in any market (Hollis, 2011). Thus, cultural risk can lead to efficiency and effectiveness losses to a business whose management lacks the ability to effectively manage the diversity encountered in each cultural environment. Communications challenges in South- Asian countries Among many communications blunders that can happen during business negotiations with South-Asian countries, informal greeting is one of them. This is due to the fact that South- Asian countries’ business culture operates under a Confucianism system of behaviors and ethics. The system stresses the obligations of people towards one another based upon their relationship. Confucianism advocates honor, respect for age and seniority among other traits (Czinkota & Ronkainen, 2013). These traits are demonstrated in their respect for hierarchical relationships in a concept of â€Å"face† which translates to dignity, prestige, honor, etc. It is very important for someone doing business in these countries to avoid losing face or causing the loss of face. Accordingly, South Asians are formal and introduce themselves by using honorific titles followed by surnames and given names (Hunt & Hodkins, 2012, p.3). By asking to be called by my first name will more than likely cause me to lo se face, which is a violation of etiquette in this part of the world. This may be interpreted as lack of respect in these cultures and can lead to unsuccessful business deals. Jack Daniel Marketing Strategy in South Asia Jack Daniel, as a whiskey brand, prides itself in its authenticity and its ability to be known as a premium brand by its customers. This is evident in their marketing strategies which showcase ads that are unique in what is said and shown (Stengel, 2011). Those ads advocate a premium brand experience that conveys a message to their customers of a quality product  that is based on American values of authenticity, masculinity, and fraternalism, and is comparable to none in the marketplace (Syllabus for IS2013, 2013). This strategy has been used throughout their marketing campaign in English speaking countries like England, Australia and South Africa, with great success. But with the onset of globalization, where all literatures advocate marketing strategies that cater to local customs, and more in tune with country specifics culture (Czinkota & Ronkainen, 2013; Hunt & Hodkin, 2012; Aliouche & Schlentrich, 2011), the challenge is whether Jack Daniel should adjust its strategies to fit today’s norms. That is, should they adjust their market strategy to fit local habits in emerging markets like China? As stated earlier, China’s culture operates under Confucianism. This code of conduct rather than religion advocates teachings that stress loyalty, relationship and respect for traditions (Czinkota & Ronkainen, 2013). Under this scenario, Jack Daniel should be able to evoke its premium brand image by advertizing its tradition as a brand experience that is unique in the marketplace. This will insure that they not compromise the quality of the product to meet demand (Stengel, 2011). On the other hand, Chinese society is evolving. Most of its citizens are not wealthy, therefore selling a premium brand may not fit with the norms of targeting the majority of consumers in China. The good news is that, wages are rising, and the middle classes are finding themselves with disposable income that may allow them to splurge on high end drinks if they chose to (Stengel, 2011). In addition, cultural attitudes are not a always a deterrent to foreign business practices, and trends show that many Chinese people display positive attitudes toward Western goods (Czinkota & Ronkainen, 2013). Therefore, the respect for tradition, the affinity for Western brand and the desire to belong in a different class could be the i ngredient Jack Daniel needs in continuing its current market strategy in this part of the world. They should focus their campaign to target a specific segment that is made of middle and upper class consumers who can afford their brand (Stengel, 2011). In a country that is heavily populated, this segment could be large enough to achieve the intended success as in other Western countries. This will insure the brand can remain unique, maintain its equity and still deliver the intended profitability. Conclusion Since culture affects every norms of a society, its value in any society must be carefully analyzed by international marketers. Factors such as religious affiliations of its people, the society characteristics whether collectivist or individualist, political and economic ideologies will all impact the result of any international marketing campaign if left unsearched. As can be seen from examples above, the cultural symbols from target markets are very important. Therefore marketers should know the audience in advance and chose to communicate through languages and means that are appealing to the audience. For this reason, managers engaged in international marketing should use common sense in analyzing how different elements of a brand are impacted by the culture and design different ways to speak to the target audience (Fromowitz, 2013). Failure to do so could lead to failed marketing campaigns, offended consumers and loss revenues. For this reason, cultural risk is as important as po litical and commercial risk in international marketing. 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